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Webcitizen is an innovative company that aims to foster civic engagement and bring citizens closer to each other, and to their governments. Through the analysis of present and future virtual arenas, the organization and optimization of information design and the sharing of knowledge via online tools, we can create a bridge between the virtual and the physical world, and help governmental and non-governmental institutions understand the real needs of their citizens and consumers. Webcitizen focuses on the employment of digital technologies towards the creation of channels of participation, bringing more openness, transparency and democracy into the public administration, promoting a public dialogue, a meaningful and accessible sense of community, and ultimately, helping to improve the world.