Traffic 2.0

BART (Bay Area Rapid Transit), the public transport system in the city of San Francisco has been successfully using the Web 2.0 tools to leverage the efficiency, transparency, accountability, participation, collaboration and new models of partnership between the community and the city government.

Melissa Jordan, representative of BART, which responsibility areas include the content for the official site, updates for Twitter and Facebook, posts on the agency’s official Blog, as the whole strategy for social development through the Internet, had gave us an exclusive interview after a tiresome presentation day during the Gov 2.0 Showcase Expo, which came one day before the Gov 2.0 Summit in Washington D.C. in September this year.

In this interview Melissa tells how a governmental agency can use technology to become a provider of not only services but also information (not only from the agency itself but also the content produced by its users), building a civic participation connectivity with the public transport users in a light, trustworthy, authentic, well humored and wide w

BART also collaborates in the Web not only with the system users, but also with NGOs promoting interactive activities that benefit the community and the planet, as, for instance, the Bike to Work Day, in a partnership with Bay Area Bike Coalition.