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Webcitizen is an innovative company that stimulates civic engagement and brings citizens closer together and to their governments and the private sector. We focus on the use of digital technology to create channels of participation, bringing more transparency, accessibility and democracy to public and private administration, promoting a collaborative dialogue, a meaningful sense of community and in a final analisis, helping to create a better world.

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November 30th, 2009

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Inspiration

Where comes from the unconscious gaze taking people to have exceptional ideas? Could be the moment? Could be the place? Maybe it’s just the way how we see the occurrences in front of us, the way how we notice them. To the advertiser and musician Jarbas Agnelli it’s “possible to see poetry anywhere, depending on the way we see”. And he did just that.

During some time, Jarbas was divided into music and commercials direction. In doubt he’s decided to be with both and has created the AD Studio. There, designers and animators work alongside with musicians in the creative process for movies. Especially in music they had a good experience with the band Avenida Paulista which placed hits on radios of London. As advertiser he had prominence as the only Brazilian to win the Grand Clio, American advertising award in addition to have worked more than 13 years for the agency W/Brasil.

In his speech at TEDxSP, Jarbas shared the story of the picture which was the origin for the composition “Birds on the wire”. The song has traveled for thousands of homes through Internet and has won a proportion greater than he thought. An account which makes us believe that good ideas can come from inconceivable places and accomplishment depends only on the will power.

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